"To respond to the Board’s direction, Nanos Research was engaged in August 2015 as a call-up through the City of Ottawa Standing Offer No. 26414-91522-S01/Category 2 – Marketing and Opinion Research. Nanos Research previously completed a similar study, “Public Opinion on the Ottawa Public Library’s Main Branch,” which was presented to the Board in September 2012.
As part of a broad long-term plan, OPL collected the views of current customers of the existing Main Library facility and potential customers of the new Central Library facility. The information gathered will be used to support the emerging needs of Ottawa residents and to inform the next stages of Central Library Development Project planning.
The scope of work in 2015 was delivered in four phases:
Phase 1: Intercept Survey of Visitors to the Main Library
Phase 2: Focus Group Outreach to Stakeholders
Phase 3: Survey of Card Holders – Primary Users of the Main Library
Phase 4: General Population Market Study (Ottawa Residents)
A summary report prepared by Nanos Research summarizes the data collected through all phases. Phases 1, 3, and 4 included some questions asked in 2012, providing longitudinal data."